Pangea Financial Group's New Website Has Launched!
We are so proud to announce that Pangea Financial Group’s brand new website is officially LIVE! This has been a long process, but we are extremely pleased with how it turned out. With the launch of our new website, the rest of our digital marketing strategy is underway:
Honing in on Our Brand
We worked with INFINI Marketing, a Houston-based agency committed to expanding businesses so that business owners can impact the world. We began our partnership with a branding meeting in which we discussed our company, our purpose, and our vision. They were able to put into words the message we wanted to convey: everything we do, we do because we want to empower your livelihood through exceptional employee benefits planning and financial planning.
Houston Website Design and Content Writing For Our Employee Benefits & Financial Planning Company
The branding conversation would set the tone for our entire website design. We wanted to look professional and reliable, and to do so, we needed to find a way to simplify the navigation of our website and provide plenty of information for our prospective clients.
Together with INFINI, we discussed how we could reorganize our website to be more user-intuitive and informative. Their web design and content teams did a wonderful job executing this for us.
SEO Strategy
Given that we are headquartered in both Texas and Florida, we wanted to dedicate some of our marketing efforts to building up our online presence in both states. To do this, we signed up for SEO to be handled entirely by INFINI.
Our SEO strategy included using SEO-friendly terminology throughout our website and, going forward, will include branded blogs written and published by their team twice a month.
Local SEO
Implementing a local SEO strategy will help us get in front of the right leads organically. INFINI set us up with INFINI x Birdeye, a state-of-the-art tool for monitoring our SEO that is catered to localized areas we want to target.
Reputation Management
As a financial firm, we place a lot of emphasis on our online reputation, so it’s important for us to have access to a tool that allows us to monitor it. INFINI x Birdeye for reputation management is robust enough to allow us to showcase the best that our brand has to offer online.
Google Ads
Last but certainly not least, we wanted to invest in Google Ads to really hone in on our target audience and make our company known for companies seeking assistance with employee benefits packages and for individuals who would like our help with their financial planning needs.
Helping Empower More Livelihoods Than Ever
We look forward to our fruitful partnership with INFINI Marketing and watching how our digital marketing strategy performs so that we can empower more peoples’ livelihoods. Our goal at Pangea is simple: we strive to give you the financial freedom that empowers you to live your most enjoyable life. We look forward to working with you!
